Simone Zahradka — Design, Art Direction, Illustration based in London, UK

Marks and Spencer

Instore branding for Marks & Spencer , who were aiming to differentiate their womens lines within the shopping experience using interactive signage.

Also, conceptual mockups for the food dept. (interactive instore)

ForStart JudgeGill RoleArt Direction, Design

Moodboard for Limited, M&S sub-brand

Conceptual artwork depicting a 'larger than life'-size in-store interactive wall. This design depicts the behaviour of the wall as a user passes in front of it (motion sensitive).

Conceptual design for the Limited touch-screen menu , which would appear within the framework of the larger interactive wall. (proportioned for individual customer use)

Conceptual design showing the previous individual Limited interface revealing itself to the user (who has approached the interactive wall).

Hot trends intro conceptual design.

Moodboard for M&S FoodHall

Conceptual design for instore interactive display which would promote quick meal suggestions and more.

In-store interactive 'cookbook', with recipe ideas, meal preparation tips, and of course advise on finding ingredients in-store.

Conceptual design for M&S sub-brand, Per Una. Shown here is design for a table-top interactive 'magazine'.

Users would be able to drag items straight out of the layout, into the margins, and save them to a clipboard of favorites, or add to shopping cart, etc.

Part of the table-top display would be an interactive picture-frame , where users could put together outfits on a model of their choice.