Simone Zahradka — Design, Art Direction, Illustration based in London, UK

Gucci Eyeweb

Digital, Art Direction, Design, Luxury, Fashion

www.guccieyeweb.com/
ForGucci

Raw product.

Visualization of 'Shades made to be worn at night'.

Early visual explorations. Key idea here is that 'these shades are meant to be worn Dawn to Dusk' and 'It is always night somewhere'.

Early ideas/visualizations. Here, a GUCCI avatar which appears behind the shades to describe the product.

Early visualizations: Background.

Background art, light effects.

Background art, color transitions.

Visualizations of reflections within the shades.

Moodboard/direction for partner production agency Special Moves.

Frames from the final site.

Frames from the final site.

Frames from the final site.

Frames from the final site.

Frames from the final site.